Rupert Murdoch to WWE: “[NBC is] embarrassed by your product”

“If you have wrestling you can find cash.”

May 30, 2018

While the monster deal between WWE and FOX that will see SmackDown Live air on the FOX network for a staggering $1.025 billion over five years is not yet complete, more details surrounding the deal have been surfacing.

A recent piece in The Hollywood Reporter says that Rupert Murdoch, the infamous head of FOX, met with Stephanie McMahon and Paul Levesque (Triple H) at the 21st Century Fox headquarters in Manhattan to discuss business. Murdoch, who is trying to launch a “New Fox” dominated by live sports programming and conservative shows such as Tim Allen’s revived Last Man Standing, attempted to woo the WWE executives with a picture of Ronda Rousey hoisting Triple H over her shoulders at WrestleMania 34 with FOX logos superimposed on them.

Rupert Murdoch to WWE: "[NBC is] embarrassed by your product"

FOX is offering more money than NBC is willing to pay for SmackDown Live, but Murdoch reportedly insisted that the main reason is that NBC doesn’t respect WWE. “[They’re] embarrassed by your product,” he said, while assuring Stephanie and Hunter that that WWE would be fully embraced through cross promotion throughout the network, and even a weekly studio show on FS1.

FOX, who is losing the UFC license to rival sports network ESPN, seems happy with the tradeoff from combat sports to sports entertainment. According to a former FOX staffer, “We could not sell UFC. And wrestling is family friendly. If you have wrestling you can find cash. I think it’s a big win for Fox; it’s a great trade-off.”

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